Don't Advertise Alcohol Content

In Indiana, "It is unlawful for a person to advertise the proof or the amount or percentage of alcohol in beer or wine." (Ind. Stat. § 7.1-5-2-2)

So if your beer or wine is so loaded with alcohol that a sip would stagger a horse, you can't advertise the fact. I guess "they" want to protect the public from peopple advertising their beer or wine as strong stuff. By the same token, though, does this mean that low-alcohol beers cannot advertise as such in Indiana?