Signage Issues in Indiana

In Indiana, unless it is in connection with "sporting event, festival, or holiday held in Indiana," you may not have a sign within 200 feet of a liquor store advertising an alcoholic beverage by brand name. (Ind. Code § 7.1-5-2-7)

We'd hate to have a store advertising what they sell, right? I suppose you could have a big sign atop a liquor store advertising "VODKA," so long as it does not mention a brand.